US company Global Marketing Research Paper Example | Topics and Well Written Essays - 3000 words

US company Global Marketing - Research Paper Example Global operation of the companies has not only created new avenues to earn more revenue, but also played major role in ensuring companies sustain for a longer period of time. In addition, a company with global operation also has competitive advantage over its competitors, as it allows the company to cater to variety of customers and gain their loyalty (Cherunilam, 2010, p.24). Apart from that, the brand value of the company also increases greatly. In the context of USA, there are several companies which have considered international expansion such as Starbucks, Walmart, McDonalds and Apple among many others. However, this project will shed light on how Apple, the US technology giant is managing their global marketing and operation. The paper will emphasize on the marketing and operation strategy of Apple in the international market. Along with that the paper will carry out in-depth analysis of the business environment of the chosen location. The industry in which the company belongs will be also analysed thoroughly. Once the analysis potion is covered, the issues faced by the company in the chosen market will be highlight and how the company should deal with it will be recommended. Finally, on the basis of the findings a conclusion will be drawn. The study will now provide a brief introduction of ‘Apple’. Apple Inc., commonly known as Apple is a US based company involved in manufacturing and marketing of technology products. The company was founded by Ronald Wayne, Steve Jobs and Steve Wozniak, and in the year 1976. It is currently headquartered at Apple Campus, 1 Infinite Loop, Cupertino, California, U.S (LÃ ¼sted, 2012, p.9). The company is known for its wide range of innovative products. Some of the bestsellers of the company include iPhone, iPad, and iPod among others. Apart from manufacturing and marketing electronic gadgets, the company